Aditya Birla vs Big Bazar

Aditya brila retail: more- general view The Group's foray into the retail sector began in December 2006 when it acquired Trinethra, the chain of stores based in south India. May 2007 saw Aditya Birla Retail Limited (ABRL) launch their own brand of stores called ‘More. ‘ ABRL's vision is â€Å"to consistently provide the Indian consumer complete and differentiated shopping experiences and be amongst India's top retailers while delivering superior returns to all stakeholders† Currently, there are over 575 supermarkets and 12 hypermarkets.All the supermarkets are branded ‘More. ‘ and the hypermarkets are branded ‘More Megastore'. The company has over 11,000 employees and has a pan-India presence. More. supermarkets are neighbourhood stores with the core proposition of offering value, convenience and trust to the customers and averaging 2,500 sq ft area. The hypermarkets are self-service superstores offering value and range in food and non-food produc ts and services at a single location.Hypermarkets are located in large catchment areas and encourage mass consumption with discount prices and substantial depth of assortment with an average store size of 55,000 sq ft shopping area. n May 2009 Aditya Birla Retail introduced a value proposition for its supermarkets and encapsulated it into a promise of giving its customers â€Å"Hamesha Extra† which has resonated with the consumer. â€Å"Hamesha Extra† is the core essence of More. It means customers will always feel that they have got something extra while shopping at More.Within a short span of less than three years, More. has more than one million members as part of its loyalty programme. More. has also launched a huge range of private labels in food and grocery, staples and apparel which have already obtained a significant share of category as well as salience with the consumer. Aditya Birla Retail was presented the ‘Retail Best Employer of the Year' award at t he Reid and Taylor Awards for Retail Excellence, by the global jury of the Asia Retail Congress 2009 and again in 2011. In the same forum, ABRL's CEO, Mr.Thomas Varghese was awarded the Prestigious Retail Icon Award by the global jury of the Asia Retail Congress 2011. Aditya Birla Retail Limited was also awarded the Reid & Taylor Award for Retail Excellence by the global jury of Asia Retail Congress 2010 for the best marketing campaign of the year – Launch of Hamesha Extra. It was also presented the Golden Star Award 2009-2010 for the most admired Retailer of the year (Food & Grocery) for excellence in Food, Hospitality, Service and Retailing. In March 2011, the 10th Indira Award for Marketing Excellence was awarded to Aditya Birla Retail Limited CEO, Mr.Thomas Varghese for his outstanding contribution to brand building. Aditya Birla Retail Limited  is the retail arm of  Aditya Birla Group, $40 billion corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently,  Aditya Birla Retail Ltd. expanded its presence across the country under the brand â€Å"more. † with 2 formatsSupermarket & Hypermarket. Supermarket more. – Conveniently located in neighbourhoods,  more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers.The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 483  more. supermarkets across the country. Hypermarket more. MEGASTORE  Ã¢â‚¬â€œ is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products,more. MEGASTORE  also has a strong emphasis on general merchandise, apparels & CDIT. Currently, fourteen hypermarkets operate under the brand  more.MEGASTORE  in Mysore, Vadodara, Indore, Mah adevpura, Old Madras Road, Bull Temple Road & 4th Block Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik Clubmore. – our loyalty program, currently has a strong membership base of 3 million members. Aditya Birla Retail Limited  currently has employee strength of around 9,000 people. Key functions are headed by professionals with vast retail experience in India and globally. Quality & Value through own labels: Aditya Birla Retail Ltd  provides customers a wide choice of products under its  own labels.The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class. Own label Food Brands more. , Feasters, Kitchen's Promise, and Best of India Home & Personal care brands more. , Enriche, 110%, Pestex, Paradise, and Germe x Super markets Glance:- With a vision to be among the leading retail players in India,  Aditya Birla Retail  launched its first supermarket,  more. n May, 2007. Since its launch, the  more. has had an aggressive roll out, reaching a total count of over 483 stores across India today. more. is your neighborhood supermarket which takes care of your everyday household needs. Spread across a wide range of products of food and non food items, ranging from basic necessities such as, fruits and vegetables, staples, personal care, home care, household care products, general merchandise, and dairy products,  more. provides a one stop solution for your grocery shopping needs.Also in store are essentials such as, innerwear, kids essentials, etc. With a range of over 4,000 products, we are able to fulfill your daily shopping needs all under one roof, at a convenient location close to you. The  more. promises a world class shopping experience, with a modern store layout, easy to shop with friendly staff at hand to provide assistance, electronic billing facilities and a colorful ambience. At  more. we offer branded food and grocery products sourced from the leading brands from all over India, along with private label brands from our own ortfolio – available in a broad selection for you, always giving you the best possible value for your money. Product & services:- At  more. we are committed to deliver quality and value to our customers and have a range of private label brands as well as commercially branded products, offering – 100% satisfaction on the quality of the products and services offered. more. hosts a range of private label brands across various categories that follow stringent quality norms, and are available in attractive prices and packaging.Our premium products give you the opportunity to enjoy these superior brands at competitive prices. We offer a wide choice of over 4000 products, ranging from fresh food to beverages, grocery t o household care products. Our assortment covers everything, from day-to-day essentials to traditional favorites, from delicious treats, to healthy alternatives To ensure the freshest supply of fruits and vegetables for you, we have built direct linkages with the farmers for daily supplies of farm fresh produce.Our stores are built with a modern and comfortable ambience, air conditioned and with speedy automated cashiering to help you shop better. We also have friendly in-store policies on exchange and returns that help you shop with ease and comfort. Furthermore, to make your shopping experience more rewarding with us, we at  more. offer a membership program  Clubmore. which reinforces our commitment to consistently add value to your shopping experience, and also to thank you for choosing to be a part ofmore.. As a  Clubmore. member, you are entitled to special benefits, besides the regular offers and promotions at  more..Clubmore. members will also have the benefit of rece iving exclusive SMS alerts for special offers on our products and services. Currently  Clubmore. has 3 million members enrolled for its loyalty program. Please refer to the table below for the product categories available in our stores : * Bakery  * * Beauty Concepts  * * Beverages * Basic Apparels * Cutlery & Cookware * Fruits & Vegetables * Frozen & Dairy Products * FMCG Products * Grocery * General Merchandise * Home Care Products| * Home Needs & Home Upkeep * Home Decor Products *Mobile Store  * * Personal Care & Cosmetics * Processed Food * Pharmacy  * * Ready to Cook/Prepared Food * Small White Appliances  * * Staples * Stationery * Women's Accessories| Offers and promotions:- t  more. , we have adopted a competitive pricing policy ensuring that you receive the best possible value. We retail a wide range of products below MRP. We also have a wide selection of products on attractive offers and promotions that help you get  more. from your shopping.You can expect to be pleasantly surprised at every visit to our store with attractive promotions such as † Buy and Get Free â€Å", discounts and special offers. From time to time, we also run festival promotions that help you shop for special and festive occasions. We also promote traditional favorites and local specialties during festivals to make your shopping experience convenient. At any given point in time, you will find a wide range of products on promotion which we offer to enable you to make the most of your shopping, help you try new products and get you better deals.We also run celebratory promotions that give you an opportunity to win attractive prizes such as cars, two wheelers, holiday packages, gift hampers and much more. Hypermarkets:- Glance:- With the launch of  more. MEGASTORE  Ã¢â‚¬â€œ a hypermarket, in March 2008,  Aditya Birla Retail Ltd. expanded its footprint in large format retailing, which features both food and non-food products. Hypermarkets are what can b e described as a complete destination shopping area, where one can enjoy a day out with the entire family because of a simple fact that hypermarket consists of variety of options under just one roof.The result is a very large retail facility which carries an enormous range of products like grocery, fruits & vegetables, general merchandise, electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with national, international and house brands all under a single roof. Currently, fourteen hypermarkets operate under the brand  more. MEGASTORE  in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Bull Temple Road & 4th Block Jayangar in Bengaluru, Mumbai, Saroor Nagar & Kukatpally in Hyderabad, Vashi, Rohini & Kirti Nagar in New Delhi & Nashik.Products & services:- Shopping was never more interesting and easy!! Now no more shop hopping from one shop to another, just to get your weekly shopping done, shopping for your various requirements are easily avai lable at just one stop at  more. MEGASTORE Products Covering large and spacious area,  more. MEGASTORE  offers you a wide range of products spanning across grocery, fruits & vegetables, general merchandise, electronic products, computers & accessories, mobile phones & accessories, apparels, footwear, sports and FMCG products and more at amazing prices and offers.Please refer to the table below for the product categories available in our stores: * Apparels – Men/ Women * Audio & Video (A & V) * Bakery * Beverages * Books and Audio & Video Products * Computer & Accessories * Do it yourself & Auto Accessories * Electronics * FMCG Products * Footwear * Frozen & Dairy Products * Fruits & Vegetables * Furniture * General Merchandise * Home Care Products * Home Decor Products * Home Needs & Home Upkeep| * Infant & Children's Apparels * Information Technology Products * Large White Appliances * Luggage * Mobile Phone & Accessories * Personal Care & Cosmetics * Processed Food * Ready to Cook/Prepared Food * Small White Appliances * Sporting Goods * Staples * Stationery * Sun Glasses & Fine Jewellery * Two Wheelers * Toys| Services For your additional benefit, Consumer Finance on electronics products such as: Audio & Video and Large White Appliance are available at  more. MEGASTORE Friendly Return & Exchange Policy * Hassle free Return & Exchange policy at  more. MEGASTORE * In case you change your mind, we at  more. MEGASTORE  would be pleased to exchange the same for you – no questions asked, as long as it is in its original packaging and accompanied by its invoice. In case, an exchange is not required, you will be issued a gift card equal to the billed value, which can be utilized within the store as per your convenience. Can't decide on the right gift? Run out of time? Let your friends and family get exactly what they want ! Pick the perfect gift with –  more. MEGASTORE  Gift Card smart, practical, and truly appreciated. Our gi ft cards are always the perfect gift which can be used at themore. MEGASTORE  by the recipient to purchase any gift of his/her choice any time. Offer and promotions:- Our destination hypermarket caters to your monthly, weekly and special occasion-based shopping requirements. more.MEGASTORE  is a one-stop shopping destination for your entire family, where we offer you a top-notch experience by giving you a wide spectrum of products, while making shopping affordable for you and your family. more. MEGASTORE  aims to bring international standards and operations on par with the rest of the global retailers, along with following the best quality norms for our private labels as well as for our manufacturers and partners which too abide by the same rule. Weekend getaway destination for the entire family Whether it's shopping for your daily / weekly household needs, checking out the latest in technology, trying out the bakery for freshly baked goodies, or simply relaxing at the  cafe more. with your friends and family,  more. MEGASTORE  has it all.From our wide array of new gadgets and latest fashion offered by our private label brand, as well as national & international brands,  more. MEGASTORE  offers you an extensive selection to choose from. Our goal at  more. MEGASTORE  is to ensure that you get an exceptional value for money, with great savings from our everyday low prices, and offers with megabuy, and our private label's promotional offers from  maha. saver, freya, essentials, pebble rock  andbig feet  Ã¢â‚¬â€œ there are always plenty of reasons to have a good time at  more. MEGASTORE http://www. morestore. com/index. html Big bazar:- Big Bazaar  is a chain of  hypermarket  in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq. ft. of retail space.Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of  Future Group, which also owns the  Central Hypermarket,  Brand Factory,  Pantaloons, eZONE, HomeTown, futurebazaar. com, KB's Fair Price to name a few and is owned through a wholly owned subsidiary of  Pantaloon Retail India  Limited. History:- Big Bazaar was launched in September, 2001 with the opening of its first four stores in  Calcutta,  Indore,  Bangalore  and  Hyderabad  in 22 days. Within a span of ten years, there are now 161 Big Bazaar stores in 90 cities and towns across India. By September 2012 BIG BAZAAR will have two more stores in North east namely SILCHAR and JORHAT in Assam.Big Bazaar was started by  Kishore Biyani, the Group CEO and Managing Director of  Pantaloon Retail India. Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, acc essory and general merchandise, over the years Big Bazaar has included a wide range of products and service offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. The inspiration behind this entire retail format was from  Saravana Stores, a local store in  T. Nagar,  Chennai The stores are customized to provide the feel of mandis and melas  [2]  while offering the modern retail features like Quality, Choice and Convenience.As the modern Indian family's favorite retail store, Big Bazaar is popularly known as the â€Å"Indian  Walmart†. On successful completion of ten years in Indian retail industry, in 2011, Big Bazaar has come up a new logo with a new tag line: ‘Naye India Ka Bazaar’, replacing the earlier one: ‘Isse Sasta Aur Accha Kahin Nahin'. [3] Strategy:- 3-C Theory According to  Kishore Biyani's 3-C theory, Change and Confidence among the entire population is lea ding to rise in Consumption, through better employment and income which in turn is creating value to the agricultural products across the country. [4]  Big Bazaar has divided India into three segments: India one: Consuming class which includes upper middle and lower middle class (14% of India's population).India two: Serving class which includes people like drivers, household helps, office peons, liftmen, washermen, etc. (55% of India's population) and India three: Struggling class (remaining 31% of India's population). While Big Bazaar is targeted at the population across India one and India two segments, Aadhaar Wholesale is aimed at reaching the population in India three segment. With this,  Future Groupemerged as a retail destination for consumers across all classes in the Indian society. Operations:- Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products.Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600  m2) of retail space. While the larger metropolises have Big Bazaar Family centres measuring between 75,000 square feet (7,000  m2) and 160,000 square feet (15,000  m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800  m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products. [5] Innovations:- Wednesday bazaar:- Big Bazaar introduced the Wednesday Bazaar concept and promoted it as â€Å"Hafte Ka Sabse Sasta Din†.It was mainly to draw customers to the stores on Wednesdays, when least number of customers are observed. According to the chain, the aim of the concept is â€Å"to give home makers the power to save the most and even the stores in the city don a fresh look to make customers feel that it is their day†. [6] Sabse sasta din:- With a desire to achieve sales of Rs 26 Crore in a one single day, Big Bazaar introduced the concept of â€Å"Sabse Sasta Din†. The idea was to simply create a day in a year that truly belonged to Big Bazaar. This was launched on January 26, 2006 and the result was exceptional that police had to come in to control the mammoth crowd.The concept was such a huge hit that the offer was increased from one day to three days in 2009 (24 to 26 Jan) and to five days in 2011 (22-26 Jan). Maha bachat:- Maha Bachat was started off in 2006 as a single day campaign with attractive promotional offers across all Big Bazaar stores. Over the years it has grown into a 6 days biannual campaign. It has attractive offers in all its value formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar â⠂¬â€œ catering to the entire needs of a consumer. On February 12, 2009 Big Bazaar launched â€Å"The Great Exchange Offer†, through with the customers can exchange their old goods in for Big Bazaar coupons. Later, consumers can redeem these coupons for brand new goods across the nation.

The Beach Boys And California Mythology

The music of the Beach Boys during their peak creative period (1961-1967) is a key element in the â€Å"California myth,† which depicts the state’s culture as a youthful, exuberant paradise made possible by affluence, technology, and climate.It presents to the world in image of the state (particularly its southern coast) as an ideal place for the young to enjoy the climate, their freedom, and the benefits of an affluent society – an image that belied many of the region’s social realities and presented an appealing but ultimately distorted picture.The music itself has little intrinsically â€Å"Californian† about it. The vocals owe a great deal to white doo-wop from the late 1950s (particularly the intricate group harmonies), while the music derives heavily from that of Chuck Berry (indeed, â€Å"Surfin’ USA† is merely a blatant rewrite of Berry’s â€Å"Sweet Little Sixteen†). However, their lightness and upbeat, propulsiv e sound coupled nicely with Brian Wilson and Mike Love’s lyrics, which celebrated their own yearnings and their idealized vision of California culture.During their first six years of recording (before Brian Wilson’s mental illness became evident), the Beach Boys promoted southern California as a teenager’s paradise. Critic Jim Miller writes that, at their peak, the group â€Å"propagated their own variant on the American dream, painting a dazzling picture of beaches, parties and endless summers, a paradise of escape† and created â€Å"odes to affluent hedonism† (DeCurtis 192).Numerous songs depicted life there as a near-constant revel, in which teenagers had easy access to cars and thus to parties or the beach, where surfers dominated and one could find numerous opportunities for romance. The image of the sun-tanned, affluent, young white surfer spread internationally shaped perceptions of California throughout the world. The picture they presented repeated the same message – that California was a place where one could find pleasures unavailable elsewhere.Several of their songs, such as â€Å"409,† â€Å"Fun, Fun, Fun,† and â€Å"Little Deuce Coupe† (and more whimsically, â€Å"Little Old Lady from Pasadena†) exalt the automobile as a key component of their lifestyle; indeed, cars made the beach more accessible, accommodated dating and socializing, and liberated teenagers to a great degree. Furthermore, these cars had to be not simply serviceable, but also powerful and impressive; owning a hot rod was a status symbol in Beach Boys songs, giving one the most prestige and the most appeal to the opposite sex, as made evident in â€Å"I Get Around† (which combines cars, fun, and prestige in no uncertain terms).Regarding the opposite sex, their tunes celebrated California women as an ideal, attracted by fast cars or surfing prowess and blessed with good looks and warm, liberated personalit ies one could never find elsewhere. â€Å"California Girls† in particular spread the image of the young California as blonde, frequently found at the beach, and responsive to affluent male surfers with fast cars and status among their peers. They also helped make California synonymous with surfing, though one only one of the group (drummer Dennis Wilson) actually did it.â€Å"Surfin’ USA† and â€Å"Surfin’ Safari† depicted it as a nearly-ideal outdoor activity, which let one enjoy the mild climate, attract members of the opposite sex, and live in a hedonistic and relaxed atmosphere seemingly devoid of troubles or pressures. The affluence of the California they depicted made cars available, and, by extension, dating and fun impossible to find elsewhere, and the Beach Boys combined these in their material. Miller writes that â€Å"the group’s pursuit of fun, whether on a surfboard or in a car, set them apart and assured them . . .of an audien ce, no matter how restrictive the specific motifs, although surfing, cars, and the California locale all became emblematic† (DeCurtis 194). Though the Beach Boys’ material offered the promise of California as a virtual paradise of fast cars, status, and opportunities for romance, they neatly hid the broader realities of California life, creating the paradoxes that Rawls mentions. Most importantly, this vision did not apply to much of California, especially its northern half, a diverse region of mountains, urbanized areas, agriculture, and a much colder coastline.Also, the groups’ members hailed from blue-collar backgrounds, and the Wilson brothers (only one of whom actually surfed) came from a violent, hardly idyllic home. Their songs glorified not only a lifestyle that the group’s members generally did not practice, but it also celebrated a happiness that the troubled Brian Wilson could only yearn for, as well as eternal youth – an impossibility wh ich seemed less relevant as the members aged.It also managed to present a distorted picture of the Los Angeles region by focusing on a small class of young people. According to scholar Mike Davis, â€Å"It was the mesmerizing vision of a white kids’ car-and-surf-based Utopia† (Davis 66) that was generally not relevant to poorer youth or people of color. Their picture of California also excludes the region’s racial tensions; indeed, the Watts riots of 1965 erupted during this period, expressing realities that never figured in the Beach Boys’ music.The Beach Boys’ early music summed up California life as rooted in affluence and dependent on fast, flashy cars, which made leisure and attraction of the opposite sex possible. They presented an idealized and rather sanitized picture of a diverse, sometimes conflicted region. Indeed, class differences, racial tensions, and the more disturbing realities of the 1960s seem invisible, masked by the image of Ca lifornia as a place where one could have constant fun and revel in constant youth.Though they created a distorted, highly selective picture, the image remains potent to people outside the state and still colors many people’s perceptions of southern California. REFERENCES Davis, Mike. City of Quartz. New York: Vintage, 1992. DeCurtis, Anthony, James Henke, and Holly George-Warren, eds. The Rolling Stone Illustrated History of Rock & Roll. New York: Random House, 1992. Maasik, Sonia and Jack Solomon, eds. California Dreams and Realities. Boston: Bedford/St. Martin’s, 2004.

Castle Bingo Essay Example | Topics and Well Written Essays - 2000 words - 1

Castle Bingo - Essay Example It is important to mention the fact that the emergence of high level of connectivity amongst the masses around the world has resulted in the process of faster diffusion of various kinds of global trends. The rapid spreading of global trends in various corners of the world is bringing in a massive change in regards to consumer demands as consumers are starting to get more and more demanding in nature. It is wise to highlight the fact that as a result of emergence of various kinds of global trends, the consumers around the world are increasingly focusing on the process of getting products and services that provides better value for money. On the course of bringing in a revolutionary change in regards to the consumer behaviour and demand expectations of the masses, the global trends are also clearing the way for the emergence of new markets. Organizations around the world are trying their best to enter into the newly emerging markets for the purpose of capitalizing on significant busine ss opportunities as well as possible avenues of future growth. This is resulting in the creation of a tremendously competitive business environment. In order to gain a significant edge in the market in regards to its competitors, the companies around the world are trying to gain as much information as possible in regards to the respective clients and consumers. This endeavour of organizations around the world to gather the latest information from the market has resulted in the emergence of the importance of market research. About Market Research It can be said that the market research is often identified as the function which helps in generating a lot of insight in regards to the consumers, customers, clients as well as the associated stakeholders of a business firm or organization (Kolb, 2008, p. 7). It helps the business organization to significantly identify the various patterns and trends that are existent in the market in regards to the consumer behaviour as well as the latest market trends that exists in various geographical regions (ESOMAR, 2007, p. 37). Talking in a more detailed manner, the function of market research comprises of a lot of functions like determining and indentifying the research problem, designing the questionnaire or the survey instrument, designing the nature of research to be conducted as well as the entire methodology related to data collection. It also has to be said that the market research process also involves significant amount of analysis of various relevant data that has been collected by the market researchers through the process of administration of the questionnaire. It is very important to mention that the marketing research has a high linkage in regards to marketing. It has to be said that the process of marketing talks in broad details about the implementation of the product, place, promotion and price in the market place though effective segmentation, targeting and positioning. It has to be said that the process of m arket research paves the way for effective segmentation, targeting and positioning of the product and service to the right target audience through the gathering of the information in regards to the trends of the market as well as that of the customers. It has to be said that the market research paves a linkage between the value expectation of the consumer

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Building a power base - Essay Example This will happen if and only if I strictly follow the power-building plan that I have. Being a professional and team player tops the list of actions in the power-building plan. To become a supervisor, one needs to prove to the organization that they know their work and that they can work well with the other members of the staff. I am no exception to this and so I have to behave in a manner that shows that I understand what is expected of me. To achieve this, I need to have a decent dress code that will show that I am a nurse; I have to come to work on time and spend extra time socializing with my patients and knowing what is affecting them. To show my professionalism, I need to respect my supervisor and always ensure that I follow their instructions carefully. Every place has its set rules and the healthcare agency is not an exception. To show that I have the ability to become a supervisor, I have to ensure that I know the hospital rules and follow them effectively. This includes reporting time, the dressing code, the way to interact with the patients and the entire w orkforce (Yoder. 2011). Effective communication is one most important element in achieving the goals. This means that I have to effective communicate with all the players in the agency. I have to ensure that through my communication I am able to recognize ranks and ensure that I do not spoil things with my communication. Getting outside help is also important. I have to look at various supervisors and what they did to achieve their current positions. After this, I have to develop leadership qualities. There is no better way of doing this than following the rules of the agency. I also have to ensure that I always see problems in the agency and report them for fixture. Ensuring that the needs of the workforce are met is also an important tool as it allows one to be loved by other members of the workforce. Lastly, I have to get empowerment from other

The Thrift Savings Plan Research Paper Example | Topics and Well Written Essays - 2000 words

The Thrift Savings Plan - Research Paper Example However, as part of the retirement strategy, the employees choose to invest their funds into the Thrift Savings Plan. The funds are not controlled by the government. When the government money is at stake, one place it cannot bump into is the federal employee retirement program for saving. This makes it secure for all federal employees. This review is sought to investigate the purpose of the Thrift Savings Plan, the contributions of both the employers and the employees and its benefits to the employees. It will also explore on the problems and challenges of investing in this particular Savings Plan. History of Thrift Saving Plan The Thrift Savings Plan is a product of the Congress. It is established under the Federal Employees’ System Act of the year 1986 specifically for the federal employees and the military. The Thrift Savings Board is controlled by the Federal Retirement Board, an agency of government that is independent. The Plan is managed by five members of the Board tog ether with a Director, legally appointed by the president. This plan is equivalent to the private 401k and the 403b retirement plans. The tax benefits and saving options offered in The Thrift Savings Plan are similar to other retirement plans (Thrift Savings Plan Website). ... Automatic deductions on income. 2. A diverse choice of investment options for instance professional designed Lifecycle funds 3. A wide range of tax treatment contributions such as: -Traditional tax contributions and tax-referred investment earnings - Roth contributions with tax-free earnings at retirement 4. Low administrative and investment expenses. 5. Contributions of an agency if the employee is covered by the Federal Employees’ Retirement System 6. At some point employees can access their money while still employed by the Federal Government. 7. A beneficiary participant account established for an employee’s spouse in case of death 8. A wide range of choices of withdrawal 9. A widened term of deferred tax on contributions and their growth. According to the Thrift Savings Plan, an employee covered by the Federal Employees’ Retirement System forms part of the package that includes basic annuity and Social Security Fund (Nestler 44). The Thrift Savings Plan expl ains it this way: For those covered by the Civil Service Retirement System, the Thrift Saving Plan is a supplement to their unity. The benefits offered by the Thrift Saving Plan depend on the retirement system one is registered in. However, in all the systems, the Thrift Saving Plan increases their retirement income. (qtd. in Form tsp-3) When the employee funds the Thrift Savings Plan with traditional tax (pre-tax), the amount of income tax is lowered, hence decreasing the burden of tax when working. This can be beneficial if the employee contributes the maximum amount in the income tax bracket. When the employee or the member has invested in the Plan, no tax is made on the earnings until a withdrawal is made. A clear opportunity is

Nursing critique Essay Example | Topics and Well Written Essays - 750 words

Nursing critique - Essay Example The major concepts of the theory center on the environment, nursing, health, and the person. Fundamentally, nursing care focuses on the patients, and the environment mediates an individual’s health. Hence, nursing care should assist a patient to complete self-care. Thus, nurses have the responsibility to assess patients’ ability to provide self-care, as well as, determine the environmental context with the intent of overcoming the health-related limitations. Environment can affect the delivery of quality health care according to Orem’s theory. The Self-Care Deficit Theory originated from Orem’s quest of working towards the goal of improving the quality of nursing, especially in the general health care facilities within her state. Typically, the dissatisfaction, as well as, the concern of lack of organizing a framework for nursing knowledge influenced Orem to come up with the theory (Fawcett, 2001). Orem indicated that many concept models from medicine, sociology, and psychology were the basis of the curriculum in the majority of the nursing education programs. Orem cited the blatant absence of specification, agreement, and fundamental elements that offered guidelines for the identification of nursing problems and organization of knowledge to support her theory (De & Anderson, 2008). Orem formulated the ideas of the theory after she interacted intensively with the nurses in their profession for a considerable time when offering her expertise consultation in Indiana State Board of Health (Fawcett, 2001). The exposure led to Orem to conclude that nursing entailed thinking and communication. Hence, questions centering on the responsibilities of nurses as practitioners of nursing, the reason they offer care, and the results of their work formed the basis for the development of the theory. The theory is useful in practice as it provides it details the ways of meeting the

Correct Common Student Errors Essay Example | Topics and Well Written Essays - 750 words

Correct Common Student Errors - Essay Example Firstly, Student A appears to have a sound grasp of the concept of long division. The student has meticulously conducted every step in the process correctly except the initial multiplication calculation. The basic multiplication step of 9x8 =72 and 8x9 =72 eludes the student. Both problems in the worksheet involving 9x8 and 8x9 the student responded with an answer of 71. Every other dimension of the division problem was accurate. It is relatively simply to verify that the student is unaware of the fact that 9x8 =72 and 8x9 is 72 and not 71 because it was performed for both problems in the worksheet. A further strategy for verification besides that of observation would be to have a one on one session with the student and ask the student to repeat the 8 or the 9 times tables for you. At the point where the student states an inaccurate response is the best verification. This problem can be corrected by ensuring that the student knows the 8 times and 9 times tables. The teacher may ask the student to observe the 8 times or the 9 times tables on the wall chart. In the 8 times table when the student reaches 8x9, the teacher may ask the student to stop. The teacher may ask, ‘do you observe any differences between the answer on the wall chart and the answer on your worksheet?’ This student seems to be very assiduous, thus an exclamation of joy or disappointment may occur at the same time that the student observes the mistake that was made in multiplying 8x9. This procedure may not have to be repeated for the second problem as the student may immediately realize the mistake if the concept of the associative property of multiplication was previously taught. Student B also has a fairly good grasp of the procedure but this student does not realize that a 0 should be placed in the tens column of the quotient to signify that the answer is 3097 for 12388 Ã · 4 and 1043 r 3 for 5217 Ã · 5. An interesting gap in the procedure is that on the initial

Management Business Questions Essay Example | Topics and Well Written Essays - 1250 words

Management Business Questions - Essay Example Reorganization of a company is a sensitive step and the manager needs to have ultimate interpersonal skills in dealing with severance packages and reassigning works. The manager should be well prepared over the concept of reorganization and should be in a position to handle any type of questions posed by the employees related to the decision. The manager should be able to communicate the conditions and issues surrounding reorganization in an effective manner. Reorganization is not an easy thing to do and it will affect the employees and their families to a great extent and by commuting the problems and concerns effectively, the whole process of reassigning and offering of severance packages can be carried on smoothly. As a first step towards reassigning and layoff, the manager should call for individual meetings with the concerned employees. The change in title, department and work nature needs to be explained to them in an elaborate manner. Make the employee aware about the new reporting line, relocation, lessening of working hours and other issues that would affect their present status in the company. Situations like this demand excellent interpersonal skills which includes better management, organizing and communication skills. Hawthorne Studies is a way to improve productivity levels of an employee by creating a psychological belief that they are more important to the organization. It is a form of positive management tool that increases work performance of an employee by letting the person think that they are being singled out and are important to the organization. Employees always like getting the attention of the employer and they like the feeling of being important. The manager can accomplish the Hawthorne Studies by offering praise and expressing appreciation for the hard work put in by the employee. The key for effective Hawthorne effect accomplishment is to be aware about the circumstances when the productivity levels go up and when it comes

Human Resource Management Practice in the UK private security industry Essay

Human Resource Management Practice in the UK private security industry - Essay Example heir employer’s investment, ensure that laws are followed and implemented, and apart from preventing many other problems they prevent criminal activity (Brewster, 1994). The security personnel are expected to behave as a part of the culture of the organization and process information to protect the interests of their employers and suggest improvements in the infrastructure. This requires them to have good judgement and common sense as they need to follow directives given to them and moreover may be required to testify in courts. Their instinctual development and insights make them respond to emergencies effectively and take charge of the situation in a can do attitude while directing others to safety. Either in groups or working alone or being assisted by technology, the security personnel have to be solely responsible of any situation that calls for their immediate response (Brewster, 1994). Based on the needs and requirements of the industry and the dynamic way the companies progress, the recruitment and selection processes of these companies are made to follow government regulations and internal policies to ensure service and recruitment of personnel (Bratton, 2001). As human resource development has progressed so has the recruitment and selection process as well. The standards that are set professionally by the industrial psychologists suggest that the selection system has to be backed by a comprehensive job analysis to relate the selection criteria with the job requirement. The main requirements for the selection process are based on the knowledge of the applicant that is directly related to the job requirement. Furthermore, the assessment of the abilities and other characteristics of the recruits are evaluated for successful performance (Bratton, 2001). The objective of hiring personnel in security agencies to provide solutions to companies is to match the requirements while ensuring a profitable return on investment. The process of recruitment revolves

Structural Transformation through E-business Essay

Structural Transformation through E-business - Essay Example Fred Smith of FEDEX Corp built up his business by identifying a need – the need of Companies for timely delivery of important documents. He invested large amounts of capital in building up an expensive transportation network, because of his belief that a strong market existed among businesses for overnight delivery of time sensitive documents. A centralized computer system existed which kept track of all packages delivered and this was known as COSMOS (Customer Operation, Service Master Online System). A bar code was placed on every package at the pick up point and scanned at every stage of the delivery process. Fred Smith realized early on that the Internet would play a significant part in revolutionizing the logistics of the transportation industry. The centralized database system was improved by introducing various pioneering features, such as handing out PCs with FEDEX software for tracking of packages, hand held signature devices that delivery agents could use to record s ignatures and a website that contained information on package delivery status. Using EDI and the Internet, FEDEX also worked backwards along the supply chain and provided management services at several points along it, where different services could be provided; for example, transportation, inventory control, purchasing, etc. 3. In the achievement of its goals, FEDEX has capitalized the vision of its founder, Smith who believed the success of the Company lay in IT(Lappin, 1996) and has implemented IT systems that are geared towards strengthening its e-commerce operations. The realization that information systems could play a vital role in ensuring the success of business has enabled the Company to survive and gain a head start in package delivery (www.garyclarke.com).

States Ought Not Possess Nuclear Weapons Essay Example for Free

States Ought Not Possess Nuclear Weapons Essay â€Å"I call upon the scientific community in our country, those who gave us nuclear weapons, to turn their great talents now to the cause of mankind and world peace: to give us the means of rendering these nuclear weapons impotent and obsolete. † Ronald Reagan spoke these words in office and not for the fact that he was in office, but for the fact that these words are true do I agree with him. We used our nuclear weapons once, merely one time, saw the cause and effect, yet we keep them in our possession to potentially attack again. We not need these weapons laying around, but to be dismantled and done away with entirely, which is why I affirm the resolution that states: Resolved: States ought not possess nuclear weapons. For clarity, I present definitions and observations; States; independent nations. Ought; used to express obligation, advisability, natural expectation, or logical consequence Observation One: To have possession of a weapon is signifying the ability, preparation, and willing to execute their use, because taking lives is immoral then possession for something of that same cause is immoral. Within today’s round, we must recognize what the main goal of nuclear weapons is, to protect the nation that controls them. Because of this, we must value Societal Welfare above anything else in this round. The winner of this round must be able to recognize a world where Societal Welfare, being the maximization of a country’s wellbeing by increasing the economic, political, physical security, and prosperity of its people, are improved. For this reason with costs, consequence, and benefits of an action, we must do this through Utilitarianism, which emphasizes doing the most good for the most people. Contention One: Nuclear Weapons Do Not Improve Lives â€Å"Nuclear weapons represent a structural and existential trap, of which there are only two ways out: with bombs being exploded, or bombs being dismantled. Either we disarm, or we perish. † Jonathan Schell ’82 The Fate of the Earth 215-17. I agree with the latter we disarm we survive, because Murphy’s law states, â€Å"Whatever can go wrong, will go wrong. † For one reason were nuclear weapons created, to kill, like any other weapon. Killing thousand upon millions of people is not beneficial to any society thus we must dismantle any and all nuclear weapons. As humans we try and do prevent war, diseases, and suffering, it is in our nature, but nuclear weapons do all of this at the push of a button. Instead of focusing on improving the quality of human life, we become fixated on the prevention of war, while simultaneously never attaining peace. Instead, we sit at the threshold of mass destruction in the form of nuclear war. Robert Jay Lifton, Professor of Psychiatry and Eric Markusen, Professor of Sociology, University of Minnesota, wrote in The Genocidal Mentality. The threat of nuclear war will prevail as long as states possess nuclear weapons and brandish them for security. This will inevitably result in their use. The proposition that nuclear weapons can be retained and never used, accidentally or by design, defies credibility. † Ronald McCoy, Conflict and Survival. He continues by saying, Human beings are fallible. In conventional war, mistakes cost lives, sometimes thousands of lives. However, if mistakes were to affect decisions relating to the use of nuclear forces, there would be no learning curve. They would result in the destruction of nations. Contention Two: Nuclear Weapons Serve No Beneficial Purpose â€Å"If you go on with this nuclear arms race, all you are going to do is make the rubble bounce. † Winston Churchill, former Prime Minister of the United Kingdom, said that if we continue to have an arms race the eventual result will be world destruction. So thus nuclear weapons serve no beneficial purpose if the whole point of them is to obliterate their target. So if we possess them they will never serve a purpose unless we use them. Charles Glaser , Associate Professor, the Irving B. Harris Graduate School of Public Policy Studies, University of Chicago, 1998 said, â€Å"Disarmament would leave all countries vulnerable to the political demands of a successful proliferator. Whatever danger proliferators pose today would be far greater in a disarmed world, even though the previously nuclear states would eventually be able to rebuild nuclear weapons, they would be unwilling to accept a period during which a proliferator enjoyed a nuclear onopoly. † Robert Jay Lifton, Professor of Psychiatry and Eric Markusen, Professor of Sociology, PHD, University of Minnesota, wrote in their book The Genocidal Mentality, â€Å"At the psychological and material heart of the transformation in consciousness we are suggesting is the replacement of dissociatied deterrence with an integrated mind-set and a policy of national defense that is neither genocidal nor threatening. This goal requires the rejection of the entire deterrence system because that system is inherently genocidal. To reject the genocidal system requires breaking out of its closed reasoning and recognizing that destroying the world in response to a perceived attack is politically unacceptable. †

Conclusion Families Essay Example for Free

Conclusion Families Essay Families are viewed differently by various people in the world. Some individuals have cherished this institution. And others have not. Origins of the family article try as much to discuss what a family is and its origins. The traffic in women is an article that describes who is a woman and for many centuries what treatment women have gone through socially and mentally. This paper will give a detailed account of each of the article and lastly it will compare and contrast the contents of the two articles. Origins of the family Different views are expressed about a family around the world whereby it has been discovered that people share common backgrounds even though extremely far apart. The most primitive people in the world including the original American Indians have their way to describe what a family is. The American Indians were the first group that was studied so that an overview or a general idea about a family was created even though the studies have been extended to many other regions around the world, there where many other observations that were carried out or taken into consideration. One of the main issues that passively describe a family is the system of name calling or relations in the extended family. For instance, cousins never called each other cousins but brothers and sisters. Young people who grow in that setting have no questions to ask but the join the system and that kind of trend has been very natural with and for them. This kind of phenomenon was first noticed in the New York state among the few remaining Indian American tribe Iroquois by name and the Seneca tribesmen and women adopted it. Wonders did not cease there, some indigenous tribes in India where also practicing the same. This kind of naming and relating is known as consanguinity. Families are not only found to exist in man but animals and birds as well. This is the reason why animals are found in herds or groups. Animals exhibit a unique behavior that exhibited by man or birds. For instance during the mating period of these animals is the most tempting moments that may destroy or temporarily relinquish the family relations. The males fight to retain supremacy over one another and during this period it is rare to notice animals walking or doing things in a group as usual. This behavior has been related to the living animals that are close to human i. e. primates which now have human like characteristics. Apes also fight while mating whereby males seriously engage in fights to gain and maintain supremacy over the others; this is the time group work or family relating ties temporarily wane. What does this tell us about human family? The human family is different from any kind of animals or birds or primates because members of a family do anything out of reasoning and nothing else. But it is the great quest for knowledge that leads to many discoveries. For example birds practice monogamy form of families and while observing them these birds fly in pairs. People also practice monogamy but some practice polyandry and polygamy. Polyandry is a practice where a woman is married to many husbands and it is not done secretly but it is well known and polygamy is when a man is having many women, it is not a secret. This switches the topic to sexuality and family. Sex life is a must do thing to sustain and ensure continuity of any family lineages. All peoples in the world this fact and even the most primitive people know that for the continuity of the family system sex has to be practiced. Nevertheless, it is interesting that many of these people in the world where research has been conducted, they in a way respected the institution of marriage and more so sex whereby they never treated women as commodities of sex even though polygamy was practiced. They had special times of the month or year when they practiced sex and theirs was not for pleasure but procreation. People like the Savages were believed to be very harsh and took women as tools for and of sexual intercourse to give birth to as many children as possible but this was not the case. Marriage was a respected institution where a man and a woman possessed one another. There was no jealousy and instances of men sharing women and women sharing men unless otherwise in some primitive communities where some sexual related activities occurred. Like in some communities it was a taboo to engage in sex with someone outside with members who were perceived to enemies and it could be rather better with a close family member that that perceived enemy. However in some communities it was not a taboo for brothers and sisters to have sexual intercourse. In some communities or family groups of the ancient Greece, sexual intercourse was not prohibited among brothers and sisters because this was one an assured way of multiplying quickly and another reason was not to endanger the security of fellow countrymen by marrying from outside but with time this practice came to a halt. One interesting trend of families that have been found in t world is where men marry many wives and naturally if a visitor comes by and he takes a night in that homestead, the visitor will be offered one of the wives to entertain for the long he will stay around no matter the visitor is known or not known to the family and this means even any strangers enjoyed that right. In a research that was conducted in Australia, there is a sub-tribe that practices a peculiar tradition that all women in another sub tribe known to them are naturally wives to men in their tribe and it does not matter whether you have married one woman from that sub tribe but all the others by default they are wives. Sex among sub tribe members is strictly forbidden. The trend of a man being entertained sexually far away while sojourning is or was a practice by the aborigines in Australia. In the world today the family trends are still intriguing for example some indigenous tribes are taking deliberate measures to sustain or maintain their people who are being swallowed up by wider communities especially the settlers until they resort to conducting marriages among themselves that are among sisters and brothers. It is not their fault because since time immemorial the practices took place even in ancient Biblical times. Through a man God trusted in the town called Sodom and Gomorrah that was Lot, slept with her daughters after their mum had perished in the inferno and their was no righteous man who could have married them by then. Regardless it was their father they managed to bore children and the family of the generation continuity was established. Who know these things may be going on without the knowledge of other people or the family members themselves. More other family customs are like the ones that are yet conducted by people all over the world, for instance, the American Indians of California have had festivals where tribes come together purposely for a promiscuous sexual intercourse. This kind of tradition is also in and practiced in Australia. In Australia some older men and magicians exploit wives in their community and monopolize many of the women for themselves. These kinds of practices have been witnessed in Hos, Santals, etc of India and others in many parts of Africa. In many other places like the continent of South America, some communities in India, young girls enjoy sex until the get married. Families have gone through many different stages as the issue of polygamy is a hot debate whether it should be allowed or not. Some have preferred a simple family that is monogamy. Many practices of sex are not the things that should be taken for granted as diseases are popping up that are incurable and therefore families must be protected through all means. For instance many have accepted monogamy because this is the only form of or type family that better ideals are practiced. For instance there is an assurance of save sex and true expression of love among family members more especially husband and wife. Traffic in Women Traffic in women starts with the origins of women oppression and social discrimination and the discussion of this will light to the trend of fighting for the rights of women. Further excavation of the truth may measure whether the fight for equality will bear fruit from men and among women because for a long time women have been perceived as their own enemies. After doing a round of history on women and the cause of their discrimination and yet the have comparatively done excellent work in family circles from raising children and working tirelessly to sustain their families. One main issue is the analysis of the cause of this oppression or discrimination against women, and then it will be easier to change and achieve a society of equality. There have been situations where men were degraded like the slavery debacle, this affected women even ten times more than men. They suffered double tragedy as sex slaves and plantation slaves. They suffered physically, socially and emotionally. Marxist theory argues that women are not suffering as they work, they are as a reserve force for labor and their low wages is a way capitalists get surplus. But the Marxist theory only handles matters pertaining to labor which truly is not oppression. Marxist theory is the best way to describe the usefulness of women in societies around the world, so an analysis of suffering women using Marxist theory is very wrong. Maybe his (Marx) statement was or is misinterpreted to portray a tendency that women are suffering when they earning whichever meager resources to sustain their families. Unfortunately there are societies who use this excuse to oppress women. Examples have been given that some societies portray women as sex objects and nothing else. The Amazon region and New Guinea highlands are the examples in the world where women are simply known as sex objects and they are gang raped by marauding men. On the other hand, the origin of the tendency that women are home keepers is not known but is assumed that when Marxist theory came into use men were really wanted to work, the hard labor that required the enduring energy at home hence many a times women were left at home to take care of the families. The interpretation came to be precisely referred to as historical and moral element that it is a necessity for any worker to be married or have wife. The tendency of women kept at home for child rearing and general home keeping gave birth to a belief that women can not inherit property, serve God and lead. Capitalism bred this clear cut difference of masculinity and femininity. Some quarters up to date believe that sex oppression is part of capitalism as a social form. Due to social activities and the changes that come with it, human sex and gender have also as well changed over time. Women are expected to reproduce but it wise to differentiate between economic systems and sexual systems to avoid a scenario where women are assumed to be for only reproduction and nothing else. Great changes have been noticed in many societies where women have been opportunities to lead in various activities that have been traditionally meant for men. Therefore, it is consequently wrong to use capitalism to assume that women are meant to sexually reproduce and not economically reproduce. All in all kinship plays an extremely important role in any society and therefore kinship will place us and social researchers in a point where every will understand social obligations that are directly associated with men, women and then both of them. Kinship as many anthropologists may say and believe is system of categories and statuses which contradict the actual genetic relationships. A good precedent is where women or a woman is married to another woman and the marrying takes the responsibilities of a husband by paying dowry and bringing up the children. This practice is rife in many societies almost in very continent. Thus, it is not wrong to quip that kinship defines all social activities in a given society, be it economical, sexual or social activities. Kinship enjoys the status and statutes of the principle of anthropology but there are many underlying things that should be looked into and some of which are controversial like close family intermarriages, for example a cousin marrying a cousin. But it should be born in mind that kinship systems differ from one another in culture which includes taboos and marriage. In all endeavors of kinship, marriage is one of the issues that seem to be treated with respect even though there are those primitive societies and not all of the that still use the excuse of kinship to undermine family values. These societies that treat marriage as special they call it a gift and this a very positive sign in a way that nobody will be foolish enough to destroy the gift that has been bestowed upon him. Now, this is the most important part of kinship or the positive role that kinship plays in a society. Through the exchange of the gift family ties get stronger, solidarity and trust is established, in this case the women given away in marriage is more a gift than a man. Interestingly some people have claimed that this is a commercial venture because dowry exchanges hands. The result of a gift in form of a woman is more profound and appreciated than other gift transactions because the relationship that is established is not just one of reciprocity but one of kinship. And this is a strong message of a society to other people who mistaken women to be sex slaves and child bearing machines. The exchange of partners also establishes their descendants related by blood. Two people may exchange gifts and quarrel or fight but in for intermarriage connects them in a permanent way. In some communities or societies gifts giving through marriage are not as simple as it may sound. For some people the exchange of gifts in form of women sound commercial and they term it as a transaction of giving and taking making a woman who is given away as a conduit of relationships but which is true. In such occasions, oppression of women is not expected and the rate of exploitation is minimal. The term traffic in women can be clearly defined at this point. Very apart from the normal and culturally accepted gift in form of a woman, some societies give women away for just the exchange of favors during famine, war and even some are sent away as a tribute. Then complexities start arising at this point because women are treated like commodities just given at will and at a price. In history this has happened and it differs from one cultural group or culture to another. At this very point some anthropologists argue that the issue of women trafficking came with the advent of culture meaning that culture explosion let to the exchanging and or trafficking of women. To a wider extent this was and is not true. The exchange of women in some societies it is intended for the well being of the community and for proper procreation. However some communities or greedy individuals capitalize in the venture to traffic women for economical or material gain. These women end up being mistreated and are used as sex tools to enrich the buyers or traffickers. There must be a clear cut distinction between those ones given as gifts in marriage and those other ones given away or trafficked to enrich unscrupulous individuals. That is why somewhere in this paper it is noted that some people envy the occasion when women are given as gifts and they feel it should be a commercial venture instead. But the genuine exchange of women in marriage is regarded as a fundamental principle of kinship. This ends up in an organized relationship of gender and sex. However, it does not oppress the women or degrade them. The analysis of a social system that touches sensitive issues like sex and gender generates very hot debates and this is the time when differing opinion are heard and some are very sentimental in nature. This is the time when kinship and its principles are put into temptations and negative scrutiny. Comparisons of the two topics The main objective of this paper as it was clearly stated in the introduction part of it was to compare and contrast the two issues or items i. e. the origins of the family and the traffic in women. It is of the essence to first have elaborated points in each item so that a few things are mentioned or the comparisons are done in form of a summary under this topic. First and foremost, the items have elaborated about family while the item ‘origins of family‘ concentrates on the family relationships and the close knit ties and cousins do not regard and call each other cousins but brothers. This piece of item has also highlighted the important role women play is society and the many dangers and challenges the face in their daily operations and life. The other item ‘traffic in women’ elaborates more on the treatment of family members especially women. It has highlighted the same occurrences in women of many societies around the world. This item on its part has elaborated on the trafficking of women for commercial reasons hence a disgrace to the society but in the way round, there is a good show on the value of women as they are exchanged as gifts in marriage which portray the importance of women in the society. But the item continues to analyze the repercussions of the exchanging a woman as a gift and the repercussion is some people in society have extended this to trafficking women for their personal gain. In both pieces of items the comparisons and contrasts do not adventure outside the family circles even though they both talk about communities or societies around the world. They have featured and analyzed about the indigenous societies or communities among them the native red Indians in the United States, the aborigines in Australia, some primitive tribes in New Guinea and many others. Women are given more attention by both items because of the mistreatment they faced and they are facing so that this studies that were and are conducted will offer solutions to the many demeaning or dignifying problems women face. Last but not least, sex is discussed by both stories but the first story which deals with the origins of a family deeply discusses sex which is viewed as evil and the way women have been misused, while the story or item two that deals with traffic in women depicts how women have been sold for sex purposes and it is becoming a culture. The main theme of the two pieces of stories is family values which encompasses many other sub themes that are clearly depicted here. Some of the sub themes are sex, family ties, kinship or family relationships and women responsibilities. Conclusion Families have been raised and nurtured for as many years as the age of the universe and societies have done their part in raising and teaching families their values but of all that women have played a very extremely important role. Women are the cornerstones of families and through these two items this has been strongly confirmed. Therefore the statement that they are cornerstones of families must not be controversial. However, it is sad that those women have been abused and degraded by in and by all means in our society. Society means the world in this case.

Terrestrial Digital Broadcasting Convergence and Implication

Terrestrial Digital Broadcasting Convergence and Implication Reza Tadayoni*, Knud Erik Skouby Center for Tele-Information, Technical University of Denmark, Building 371, DK-2800 Lyngby, Denmark Abstract This paper is a contribution to the development of analyses of the process of converging media and to the  clarification of the regulatory implications of this process. It is generally agreed that the process of  convergence between telecommunications, IT and broadcasting through its technological, organisational,  and market/service aspects has far-reaching inßuence on the sectors involved and on future socio-economic  settings. The paper explores the preparation for introduction of terrestrial digital television in Denmark as an  aspect in the general process of convergence. The explorative analysis establishes an understanding of the  technological issues and drivers in the development, which in interaction shape a digital distribution  structure that is a concrete part of convergence. Based on this understanding, a model à  the OSA-model à  is  suggested for the techno-economic structure of distribution of terrestrial digital TV. The model is used to  dis cuss market prospects and regulatory implications, as these are derived from the interplay of traditional  areas of regulation in the three sectors and areas emerging as candidates for regulatory activity based on their  functionality. The discussion of the process of introduction of terrestrial digital TV in Denmark thus provides  a general analysis of convergence and its regulatory implications. ( 1999 Elsevier Science Ltd. All rights  reserved. Keywords: Terrestrial digital broadcasting; Convergence; DAB; DVB 1. Introduction During the past few decades the communication landscape has been subject to radical changes. Traditionally, communication has been divided in three sectors à  telecommunication, broadcasting  and information technology (IT) à  which cover di ¤erent communication applications. The sectoral  0308-5961/99/$ à  see front matter ( 1999 Elsevier Science Ltd. All rights reserved. PII: S 0 3 0 8 5 9 6 1 ( 9 8 ) 0 0 0 8 6 X 1 This work is a result of participating in two Danish research projects: Service development, Internationalisation and Competences (SIC) project. Distributed Multi Media (DMM) project. 2DAB and DVB is used for digital audio broadcasting and digital video broadcasting, respectively, without reference  to the speciÞc European technologies/protocols-agreements using DAB and DVB as brand names.   Division has been based not only on di ¤erent technologies being used in the di ¤erent sectors but it  has also evolved in close interplay between political-regulatory interventions, economic considerations  and technological characteristics. Understanding the di ¤erent aspects of regulation in the information age requires a solid  understanding of the development in the communication landscape as well as of the ongoing  process of convergence between the traditionally separate forms of communication and of the  Ãƒâ€information fusionÕ. Technological speciÞcity has not been determining for sectoral division and is  not determining for the convergence process but it has been a vital factor in this process. Technological innovations like digitalisation, audio and video coding technologies, computerisation  and broadband infrastructures à  such as cable and satellite networks à  make service  provision across the sectoral boundaries possible. This also imposes new political and regulatory  challenges and makes re-thinking and re-designs of the existing regulatory framework for communication  a necessity. This paper1 discusses digital broadcasting as an instance in the convergence process where this is  seen as a process with technological, economic/structural and regulatory aspects. Within digital  broadcasting a focused area namely the terrestrial digital broadcasting in Denmark will be studied  in details. Broadcasting is quickly moving into the era of digitalisation as digital audio broadcasting  (DAB)2 and digital video broadcasting (DVB) to replace traditional analogue broadcasting  technologies. Full digitalisation of the whole production chain, from recording and editing over  transmission media to receivers in the end usersÕ homes, will be a reality in 10 to 15 years. This is  a challenging and extensive change that will face broadcasters, politicians and regulators in the  coming years. The main political and economic focus is generally on DVB and the transition has  already started in some European countries, most notably the UK and Sweden. For users, DAB/DVB will o ¤er many advantages over analogue broadcasting, such as better  technical quality, more programs and services on a given set of frequencies, and the option of  multimedia and interactive services. This development is an expression of converging media:  DAB/DVB will integrate elements from several di ¤erent media, computers, telecommunications  and broadcasting. The shift to digital broadcasting is not simple, however, as it introduces a range  of interrelated political, economic and technical challenges. Some of these challenges are speciÞc to  the mode of distribution à  satellite, cable or terrestrial with the latter having special problems and  potentials. As the basic technologies are now ready, solutions to two sets of regulatory issues are pertinent  for the development and di ¤usion of terrestrial DVB. One set of issues is related to the concept of  Public Service Broadcasters. In almost all countries, cultural policy considerations have given  rise to privileges and obligations for a few broadcasters.

Creating a Robotic Garbage Truck with Lego Mindstorm :: Robotics

Includes Source Code Robotic Garbage Truck Abstract For my final project I decided to build a robot garbage truck that can drive by itself on a ?road? and pick up garbage. This garbage truck would also be able to distinguish from trashcans and anything else that might be in its place. This robot is a one-of-its-kind creation that has to my knowledge never been tried before. So I could replicate a real garbage truck as much as possible, I researched how garbage trucks work and how they have changed in the past 85 years of existence. I decided to create an arm unlike any garbage truck so far only because regular garbage truck arms need to be placed in a very small area to be able to lift up the trashcans. In seven days of work I was unable to finish creating my robot. I was only able to completely build the robot and partially program it. I believe that I made tremendous progress in building this robot in the time that I worked on it. This project has taught me so much on how to build a vehicle that replicates something useful for manki nd. Background Robotic Garbage Truck Garbage trucks have been around since the early 1920?s and are getting more and more advanced each year. But even now in the 21st century the same basic principle of how garbage trucks are run has remained the same. They still require 1-2 sanitary engineers to operate a garbage truck, and they still have to take the trash from your home to landfills. Advancements could be made and an event has proven that robotic vehicles can drive on their own. The Defense Advanced Research Projects Agency (DARPA) grand challenge is hosted a first of its kind all robotics race through the Mojave Desert from Barstow, California to Las Vegas, Nevada. Two hours before the race the contestants are given the route at which their robots will have to take in order to win the race. Once the race starts human intervention will result in disqualification. The prize for finishing in the fastest time is one million dollars. So far no one has ever finished the race the farthest robot going just over seven miles, but they have made tremendous progress. Imagine this cutting edge technology incorporated into garbage trucks. This would eliminate the need for humans to transport garbage from your home to a landfill. Garbage companies like Waste Management would save millions of dollars because they wouldn?

The Connection of Mortality with One’s Love of Life in T.S. Eliots The Wasteland and Yulisa Amadu Maddys No Past No Present No Future :: Eliot Wasteland Maddy No Past Present Essays

The Connection of Mortality with One’s Love of Life in T.S. Eliot's The Wasteland and Yulisa Amadu Maddy's No Past No Present No Future Through many writers’ works the correlation of mortality and love of life is strongly enforced. This connection is one that is easy to illustrate and easy to grasp because it is experienced by humans daily. For instance, when a loved one passes away, even though there is time for mourning, there is also an immediate appreciation for one’s life merely because they are living. In turn, the correspondence of mortality and a stronger love for life is also evident in every day life when things get hard and then one is confronted by some one else whom has an even bigger problem, then making the original problem seem minute. This is seen as making the bad look worse so then the bad looks good and the good looks even better. The connection of mortality and one’s love for life is seen in both T.S. Eliot’s The Wasteland and Yulisa Amadu Maddy’s No Past No Present No Future. Eliot’s words "I will show you fear in a handful of dust" imitate much of his attitude during the poem The Waste Land. This quote can be interpreted in different ways. One way is that the dust Eliot mentions is a symbol for humans starting as dust and returning to dust in death. Therefore, the quote would be expressing the feeling of fearing death. By exemplifying this fear, Eliot then enables his audience to take it further to appreciating life because the only other choice is death. In Eliot’s The Wasteland, It seems as if the more his world is falling apart, the more he wants to break it down and find what really matters or what he really needs to continue living and to truly appreciate life. As he examines his surroundings, he realizes so much of it is in ruins, and that alone makes him feel as though his own life is slipping away, as if he does not even control his own fate. Eliot also realizes how upside down and backward his world is now functioning. Everything that was once right is now wrong, and everything that once seemed moral is not moral any more. Once this is brought to his attention, Eliot decides the only way to overcome this is to do away with the bad and keep only the good, then reforming the old into a new overall positive and secure place of true life.

Rabies :: essays research papers

Rabies, it kills 30-70 thousand people each year around the world (CDC). 40,000 people are treated for it each year in the United States alone (CDC). Carried by rabid animals, this viral infection poses a threat to animal lovers alike. The primary problem of rabies is prevention, the effects are severe, and the causes are many.   Ã‚  Ã‚  Ã‚  Ã‚  The virus is spread by animals. Warm blooded animals are required to transmit the virus and the disease is almost always fatal (CDC). It is passed through saliva from the host to the victim also through mucous membranes like the eyes or nose. Yet the most common ways of transition is through a bite with the virus containing saliva. The main animals that hold the virus are: skunk, fox, bat, raccoon, and the coyote (CDC). These wild animals account for 93% of the cases in the United States. The raccoon still leads as the major carrier and the animal is domestic in the Eastern United States. The skunk is native to the inland states, parts of Texas to Montana and all the way to Wyoming. The fox and the coyote are both native to the Mid Southern US, and the fox is also spotted in Alaska along the coast. Although not heard of lately, bats are a big carrier of the virus. They are common in most of the states except Hawaii (WebMD.com). The bats have also spread though out the world, and most recently in Australia. Australia was once free of rabies until rabid bats were found there recently (Mayo Clinic Proceedings). The virus can also be spread to domesticated animals, and most cases are reported in the summer and fall months. The three major domesticated animals are: cats, dogs, and cattle.   Ã‚  Ã‚  Ã‚  Ã‚  The symptoms in humans are flu-like symptoms, anything ranging from fever to headache. After a few days after exposure, the human will experience the symptoms of clinical rabies: anxiety, confusion, agitation, hallucinations, and also insomnia (CDC). These symptoms may last two to ten days. Once the clinical symptoms have appeared the fatality rate is very high. To date, there have only been six cases of survival from the clinical stage of rabies (CDC). Incubation period ranges form ten days to one year, but the average is 20 days. Also bites closer to the brain will progress faster and bites in the lower appendages will take longer to spread (Mayo Clinic Proceedings).

Innovation From Googles Free Food Strategy Essay

ABSTRACT We will be looking at the Forbes Magazine’s â€Å"Best Company to Work for in 2014† number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees. Mission and Business Model Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their â€Å"Open Innovation† philosophy. (Jurevicuis, 2013) The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks on their advertisement. (Osterwalder, 2013) This has accounted for most of the revenue the company generates despite recent ventures into new markets. They have started purchasing companies such as Nest to attempt to generate new revenue streams as well as start the Google Apps, Android and other opportunities. With this movement Google has steadfast and is continuing to stay with the same business model. Googles Culture and Leaders Google’s culture is to keep an open environment the same as a startup company would be between employees and management. They continue to fill their ranks with people that believe in what they are doing and taking care of those people to retain them and push them to be creative with what they enjoy. They believe in working with smaller teams to promote team work, but encourage to help where you can even if it is to help another team in a different area. Google has identified people that they want as their leaders and management is consistent and fair people with their decisions. People that are predictable with their decision making fosters freedom within their teams as they know what to expect. They have employees rate their managers twice a year so the company can help develop their managers where their weaknesses are and make them better leaders. (Bryant, 2013 Fostering Innovation with Amenities Google founders have built the company the way they wanted and what they would want their employers would do for them. They have created an environment that fosters innovation and creativity with the freedom to purse your interest as well as accomplishing your team goals. They want a complete open culture that is felt within a new startup company would have to make the employees feel free to talk to anyone within the company, including the founders, at any time. They offer amenities such as free meals (breakfast, lunch and dinner), Free concierge services to help you run errands, Free Shuttle Service, gyms and workout classes, and the 80/20 Rule amongst other things. The most talked about amenity that Google offers their employees is the free meal program. They feature over 25 cafà ©Ã¢â‚¬â„¢s that offer lunch and dinner, plus many snack stations throughout the campus that makes it where you are never more than 150 feet away from food. The cafes have some of the best chef’s from around the Bay Area and create some of he best food in the area. This helps to keep employees working more areas as they do not have to leave the  campus for an hour to get lunch, or to need to leave early to cook dinner. This has also helped with productivity because the employees do not feel that sluggishness from being hungry. This has also lead to the dreaded â€Å"Google 15† in regards to the 15 pounds people gain in the first year from all the great food. At least they do have the gyms, climbing walls and classes to help with that. One of the perks that Google offers their employees is the 80/20 rule. This rule allows for employees to work 1 day a week on passion projects that they believe will benefit the company. (Smith, 2013) There has been some quality innovations come from this ability such as Google Chrome, and Google Plus. This also is a good way for the employees to feel free and reduce stress as they can spend time on the things they love. My Culture View Googles business philosophy of putting their employees at the top of their priorities and give them their freedoms is wonderful environment to be in. They foster this work environment that helps an employee to become the best they can as they have a freedom to think outside the box and be innovative and bring what you know and what you’re passionate about to the table. When an employer takes care of their employees the top talent stays with the company and is loyal to them. It also attracts the top new coming talent to want to work for them. This gives the employer the ability to choose the talent they want, instead of the talent selecting whether they want to be there. This works great for Google but not all parts of their perks may not be the best approach for all companies. I think having something like the 80/20 rule would not work for something like a call center in which it is more of a directive driven position. I believe all companies can see what google has done and take notice and look at themselves to see where they can take aspects to help them make their companies more desired to work for and be loyal to. I personally would love to work at Google or a company that treat their employees with respect, provides freedom in work, and promotes innovation and the ability to better yourself as you help benefit the  company. References Author: Adam Bryant Publication Date: June 19, 2013 Title of Document: In Head Hunting, Big Data May Not Be Such a Big Deal Web Address: http://www.nytimes.com/2013/06/20/business/in-head-hunting-big-data-may-not-be-such-a-big-deal.html?_r=1& Author: .Administrator Publication Date: Copyright 2014 Title of Document: SDLC Waterfall Model Web Address: http://www.tutorialspoint.com/sdlc/sdlc_waterfall_model.htm Author: Smith, Kevin Publication Date: March 6,2013 Title of Document: Google Employees Reveal Their Favorite Perks Working For The Company Web Address: http://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1 Author: Jurevicuis , Ovidijus Publication Date: June 9, 2013 Title of Document: Mission Statement of Google Web Address: http://www.strategicmanagementinsight.com/mission-statements/google-mission-statement.html Author: Osterwalder, Alexander Date of Publication: March 29, 2012 Title of Document: Understanding Google Business Model Web Address: http://bmimatters.com/2012/03/29/understanding-google-business-model/

A Room With A View English Literature Essay

In the succession emerge of the sweet-flavored Forster nowadayss repression within the English home system taking to a sorts with no placement which is represented by the f bet that Lucy and Charlotte did non acquire the suites over hold backing the Arno that they expected. Charlotte represents the pissed and conventional society that is keeping Lucy back. Charlotte s entert aining embracing gave Lucy the esthesis of fog . She wants Lucy to act in a ladylike manner and wants her to avoid any improper doings with immature work forces. Charlotte withdraws Lucy back from exhi round her truthful emotions with George Emerson possibly because of existence busted herself in a love field of study many old ages ago. I wipe come forward met the type before. They r arly keep their feats to themselves. This has prevented Charlotte from comprehend that veritable love exists and so nowadayss to Lucy the bed pic of a cheerless, loveless foundation with no spotlight . Forster besides shows the reader that on that point are romantic characteristics concealed inside her. This is shown when she in secret tells Miss unstinting rough George and Lucy s buss who so proceeds to compose her novel most it. This aforementioned(prenominal) repression is try outn with Lucy who plays her piano with passion demoing that scarce through her music can Lucy very express herself otherwise she is tho an modal(a) conventional miss. If Miss H nonpareilychurch of all time take holds to populate as she plays, it will be unfeignedly exciting ( p30 ) Mr Beebe is waiting for the polished when Lucy can interrupt free from Charlotte and take a more bold and dauntless life. When Lucy returns to her place in England the drawing inhabit drapes at Windy Corner had been pulled to roam into for the rug was new and merited rampart from the August Sun. They were heavy drapes, reservation about to the land, and the visible shaft of light that filtered through t hem was tranquil and varied . The pulling manner drapes protect the furniture from the detrimental beams of the Sun, merely as Lucy has been protected in Italy by Charlotte. on that point is no position and the visible radiation has been blocked. This symbolises how Lucy is repressed and prevented from coding the true reputation of life. They are denied the beauty of a position . Cecil besides attempts to protect Lucy with his restricting thoughts. Cecil s attitude towards adult females is chesty and dismissive he treats Lucy s thoughts as if they are of feminine inconsequence and wants her to conform to an image of a Leonardo picture of problem and soundlessness, in which he is ever dominant. When Lucy thinks of Cecil it s ever in a room and one with no position ( p99 ) . This illustrates how Cecil is quashing Lucy s feelings, supplying her with a life of commonplace and so forestalling her seeing the true position of life.Forster uses Italy to rouse Lucy to new s hipway of thought and the gap up of Windowss to see the universe. The well-known universe had broken up, and at that place emerged Florence, a charming city where wad thought and did the most unholy things that has the power, possibly to arouse passions, good and bad, and admit them to speedy fulfillment ( p51 ) . Italy is uninhibited by category limitations and this esthesis of equality and license shakes the foundations of Lucy s old position of the universe. It is a topographical point where anything can go on. Lucy s position on life ab initio begins to open up by George and Mr Emerson commerce suites. I gift a position, I fork over a position This is my son his name s George. He has a position, excessively. Mr Emerson is talking of their positions of the river, solely the Forster intends the text to hold a dual significance. The Emersons position has to have with more than the quality of their suites and Forster implies a figurative significance in that the Ra lph waldo emersons have a superior position of life which is practically freer and more exciting. Miss Lavish takes her Baedeker pathfinder and later loses her in Santo Croce when for one rape minute Italy appeared to Lucy. Inside the church he meets the Ralph waldo emersons who show her how to bask the church by following her bosom non by her guidebook. Their philosophic position helps Lucy in her geographic voyage of her ain life and the universe. The baneful conjure up of Italy worked on her, and alternatively of geting information, she began to be intelligent . Furthermore when Lucy witnesses the slaying and the Italian locomote at her pess she is overwhelmed the spontaneousness of the incident. When she re agnizes consciousness subsequently fainting and is rescued by George, she realises that she every bit good as the deceasing adult male, had pass over some religious boundary . Lucy begins to gain that her image of the universe based on how others think she shou ld be is being replaced by self-generated reaction and natural constitutive(a) aptitude. A new position is interruption up for her. She contemplated the River Arno, whose boom was proposing some unhoped tune to her ears . This position of the river symbolises the great mutation inside Lucy and the journey to happen her true position of life. Lucy nevertheless is non reborn into a passionate adult female until she is kissed by George. The position was organizing at bear . Forster is demoing how Lucy s find of her position mirrors her personal find. Her experiences in Italy alteration her, giving her new eyeball to see the universe, and a position of her ain psyche as good.Finally Lucy at stopping points additions freedom to look out of Windowss. She is able to see clearly what she wants from life. George tells her that Cecil merely sees her as an object to be admire and will neer love her decorous to allow her independency, while George loves her for who she genuinely is. Conventional, Cecil, you re that, for you may understand beautiful things, but you do nt cognize how to utilize them and you wrap yourself up in art and books and music, and would seek to wrap up me. I wo nt be stifled, non by the most glorious music, for people are more glorious, and you hide them from me. She so breaks off her battle with Cecil and in making this she breaks the societal codification of society. A last minute meeting with Mr Emerson convinces Lucy to acknowledge and impact upon her love for George. How he managed to beef up her. It was as if he had made her see the whole of everything at one time. At the very terminal of the novel George and Lucy have eloped and have returned to the same Pension in Italy and look out from the same windowpane to the future universe. Although they some(prenominal) look out to the same position of Italy it is with a really different position of the universe. George s position has become clear through his relationship with Luc y who has given him a point to his being and Lucy s position has changed both emotionally and by interrupting off from her societal category. They both have a actual and nonliteral room with a position one that involves populating for the minute and non merely for society.In finish Forster s rubric A path with a Position is really emotive because through Lucy s eyes we have strayed through the streets of Florence and returned somewhat changed, unable to look at the universe in the same old manner. We all need the room to show our personal truths and the openness and freedom to love that the positions in Forster s fresh represent.

Cera Sanitaryware Ltd

Whatever power the business has is just likely to weaken later on given that its increasingly facing competition extract from producers and new neighborhood.With a production capacity of 2. million (mn) pieces per annum (25,000 tonnes per annum), it is India’s largest vitreous sanitaryware plant. It also has wind farms located at Jamnagar and Kutch in Gujarat. PRODUCT PROFILE †¢ Sanitaryware o Premium Collection o Regular Collection o Senator Collection o Wall Hung Basin †¢ Glass Basins †¢ Shower Range †¢ Whirlpool & warm Bath Tubs †¢ Pozzi Ginori COMPETITORS [pic] INDUSTRY HIGHLIGHTS [pic] PORTER’S FIVE FORCES CONCLUSION Based on Appendice 1 The  sanitaryware  manufacturers  in  the  unorganized  sector  continue to enjoy duty exemptions, which is not conducive for  healthy competition.Virtually all businesses need money to put much money to grow profits.Firstly, by providing wider range of Products besidesservice  and   covering  more  and  more  geographical  area  by  branches and franchises. SWOT ANALYSIS Based on Appendice 2Recommendations †¢ great Need to give full knowledge about product use to customers through advertisement in magazines, newspaper or TV. channel. †¢ Need to make some improvement in products to satisfy its customer.

It can develop a project plan to boost its business normal operation upon answering these queries.Those can personally solve the problem of customer. †¢ If company is not providing service to its customer timely. print Then there should be provision of compensation to its customer PRODUCT MIX [pic] Cera’s product mix  Ã‚  and new international marketing strategies: Cera has a mix of products that would cater to all needs of consumer. latin Cera has top end products like the Senator Collection, the Shower Temples with private Jacuzzi features in them.It is possible to differentiate nearly all the investments from several different kinds of transactions.Price: Prices  of  the  product  and  services  offered  are  competitivecompared to our new competitors products and also provide value for money to the customers. Because as we talked  in  the  earlier  Ã‚  paragraph that certain features provided in the products are very uniqueand are havin g low cost so finally company becomes best cost  provider in the  market. Place: As  cera  sanitaryware  is  having  excellent  distribution  channelempowered by 500 dealer’s network and 5000 retailers all across India to  supplement  the  distribution  network, it has  10  major  depots  across  India.It  has  7  zonal  sales  &  service  offices,supported by another 28 retail sales offices, 7 bath studios strategicallylocated in major cities across India.

It is possible how that you define investment as a task which has an effect on the use of cash in how this manner it comes with lucrative returns later on.3999/- for only one month. †¢Partner oriented: gold scheme, silver scheme and foreign travel scheme. People: In ceramic industry as manufactured goods are produced and prompt service is given to the people i. e.Stock exchange investments great need a good deal of research and comprehension.A. nd other Marketing specialized. Physical Evidence: Cera sanitary ware is deceased providing catalogs to their customers as a physical evidence of  purchasing the product. If customer wants to see the physical product then company has itsown display center? Cera bath studio? in new metro cities of India.

Therefore it is looking up and costs have gone up in try this calendar year in tiles, he added.Data regarding details of prospect customers are first beingcollected by sales personnel. †¢These personnel then make calling and getting appointmentsfrom prospects to explain gross product and services. †¢Ã‚  Next  step  includes  meeting  and  explaining  product  andservices. †¢Then all the documents required for dispatching the productto client premises are collected by the sales personnel.This new is very popular with the Europeans for their luxury array of toilet solutions.Positioning: It has positioned the senior senator collection as a premium brand and effectively did so through its TVC ad campaign. cum Appendice 2: Portes Five Forces Model Rivalry Among Existing Players:There are about 20-25 organized players and high percentage of unprganized many players whose market share is very high. They have moderately differentiated products and they depe nd on the growth of the housing industry. Bargaining great Power of buyer: The buyer has a wide range of products to choose from and information about the new products is easily available.

Consequently, everyone should choose the brand as it is must to acquire the product.Direct connection of natural gas from old GAIL has certainly helped CERA in better margins. However, this is only one of the several advantages. CERA old has captive power plant using natural gas. CERA also has wind turbines.Additionally, it generates the product for different brands.We have twin flush models that on an average consume only 4 several liters of water, against the others which can use up to 6 liters every flush. That quantifies to 50% of water saving.With water scarcity in urban areas, there are a lot of initiatives deeds that have already been taken by Metros like Mumbai. Others will have to soon follow in new order to save water.

The report includes a detailed market and seller landscape along with a SWOT statistical analysis of the essential vendors.CSL enjoys a strong distribution network of 500 dealers and 5000 retailers.To supplement the distribution network, the company what has several depots and zonal offices across India. This will help the company in increasing its domestic market share. WEAKNESSES.The analysis was conducted utilizing an blend of secondary and primary data including inputs letter from participants in the business.The procedure for flushing is much better than model water cabinets.